The Spanglish Times Newspaper adds new shades of belonging to the media scene. Spanglish Times provides readers with a diverse array of topics including, but not limited to, Community Outreach, Entertainment, Reviews, and News. Topics will focus on content that unites cultures and has positive effects rather than those seeking to divide; which the mainstream media fixate upon. Spanglish Times captures the reader’s interest by raising awareness of the new, diverse era we are entering. The lingua franca of this era is not simply English nor Spanish, but Spanglish

As we become a more diverse nation, expect to see in the near future simultaneous programming in mainstream media and Spanish language media; co-productions of cultural and political programs that can be broadcast simultaneously in both English and Spanish.

The evidence is everywhere. Hispanic media is finally making a true debut on the U.S. marketing and media scene. In the next decade we anticipate that many more mergers and acquisitions will take place. Advertising dollars will surely grow.

Spanish long has been the preferred language for the advertisers targeting Latinos, and all but a small percentage of the $1.7 billion spent in this country on Latino advertising runs in Spanish language media.

Now, however, a debate over which language to speak is pitting Spanish-language advertising agencies against their English language counterparts. The debate is intense and not just because of philosophical arguments. Neither campaign wants to lose billings to the other as advertisers court the nation’s 40 million Latinos.

Which language to use when courting Latinos matters to advertisers. Advertisers are only now awakening to the idea that they might not be speaking to Latinos in the right language.

Data generated in Los Angeles by a market research company ACNielsen Corporation show that Acculturation- the process by which newcomers adapt to a different culture- has an impact on Latino buying habits. Shopping patterns in Latino households where English is the preferred or dominant language, closely parallel the general market. But in homes where Spanish is the preferred or only language spoken, buying habits are noticeably different.

Advertisers know they can’t afford to ignore Latinos, whose spending power has mushroomed rapidly from millions to trillions. However, it’s not often easy for advertisers to switch languages. Even advertisers struggle to understand when English fits into their Latino-oriented campaigns. Demographic researchers are weighing in with cautionary notes.